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King Salman Park

About

A large-scale visitor experience strategy and integration program designed to translate vision into operational reality across a complex, multi-asset urban development.

Services

Experience Strategy
Operational Overlay
Master Plan
Wayfinding

The Challenge

For King Salman Park, we developed a comprehensive Visitor Experience Masterplan. Positioned at the heart of Riyadh, the project required balancing Saudi heritage with global standards while serving diverse audiences. 

Our Approach

Through audience insight consolidation and thematic narrative development, we created a framework that translated vision into practical tools for design, programming, navigation, and governance.

The Result

The result was a cohesive, research-driven experience strategy supported by clear naming systems, journey mapping, and integration tools. This framework empowers internal teams to maintain clarity and consistency as the park evolves, ensuring every visitor can shape a personal journey within a unified and culturally grounded destination.

1
Curating a finger park
2
Celebrating Flora and Fauna
3
Zoning and layering journeys
Curating a finger park
1
Celebrating Flora and Fauna
2
Zoning and layering journeys
3