The art of experience planning, management and design

Visitor Experience Advisory and Design Services

We bring a deep understanding of Visitor Experience delivery allowing us to advise on the optimal structure and makeup of VE teams for any project, large and small. In addition, we bring a suite of innovative management tools to experience design, driven by analytics, visualisation, and a content architecture tailored to each project. We work alongside creatives, architects, construction and operations teams to develop experiences that are richer than the sum of each part.

This is where the real artistry lies—overlaying an experiential system to the masterplan that is as visionary as the design and architecture itself.

At the heart of transformative projects lies one key factor: an exceptional visitor experience.

BusaWoodward was born out of a passion to create spaces that truly care about how people engage and interact with each other, with ideas and design.

Our Services

Decades of expertise in delivering complex projects across different sectors and organisations.

Our Approach

Our approach is built on in-depth research with a design thinking mindset to inform and organise end-to-end creative storytelling throughout our projects.

We bring together a rare combination of expertise to the art of experience planning, management, and design.

Theme & Content Development

The theme expresses the cultural DNA of a project, driving the storytelling of the place and its assets: the deeper the theme, the richer the stories.

Robust research and analysis of thematic topics that must interact with the culture and values of the project. Theme development creates the foundations for a real depth of content that will be translated in a variety of applications for different audiences and different times of day and year.

Experience Masterplanning

The essential tool for securing the integrity of the vision before, during and well-beyond the delivery of a project. 

The content and experience masterplan is the foundation for all development briefs. It translates the theme into visitor narratives, programs, designs, activations and assets that bring the project’s vision and cultural stories to life.

Visual Storytelling

“A picture is worth a thousand words.” We create original imagery, illustrations, and visuals to connect with visitors and support planning and decision-making.

Visitor Information System

Bottom-up visualisation and narrative for delivery readiness and management. 

Based on our extensive experience with large-scale, rapidly evolving masterplans like Expo 2020 Dubai and other mega-events.

Audits & Visitor Insights

Audience behaviour provides an ever changing source of learning and improvement and it is never too late to make experiences better. 

Audience behaviour is never static and people will often interact with spaces that were unaccounted for in the original designs. Experience design and planning must evolve and adapt by learning from audience behaviour before and after the completion of projects.

The art of experience planning, management and design

We bring innovative management tools to experience design, driven by analytics, visualisation, and a content architecture tailored to each project. We work alongside creatives, architects, construction and operations teams to develop experiences that are richer than the sum of each part.

This is where the real artistry lies—overlaying an experiential system to the masterplan that is as visionary as the design and architecture itself.

At the heart of transformative projects lies one key factor: an exceptional visitor experience.

BusaWoodward was born out of a passion to create spaces that truly care about how people engage and interact with each other, with ideas and design.

Our Services

Decades of expertise in delivering complex projects across different sectors and organisations.

The art of experience planning, management and design

We bring innovative management tools to experience design, driven by analytics, visualisation, and a content architecture tailored to each project. We work alongside creatives, architects, construction and operations teams to develop experiences that are richer than the sum of each part.

This is where the real artistry lies—overlaying an experiential system to the masterplan that is as visionary as the design and architecture itself.

At the heart of transformative projects lies one key factor: an exceptional visitor experience.

BusaWoodward was born out of a passion to create spaces that truly care about how people engage and interact with each other, with ideas and design.

Our Services

Decades of expertise in delivering complex projects across different sectors and organisations.

hello@busawoodward.com

© BusaWoodward 2025. All Rights Reserved.

hello@busawoodward.com

© BusaWoodward 2025. All Rights Reserved.

hello@busawoodward.com

© BusaWoodward 2025. All Rights Reserved.