From Journeys to Journals 
New Tools for Visitor ExperienceBy Federica Busa, Robin McGowan & Mark Woodward Imagine this scene: a solo traveller lingers in a…
busawoodwardMay 30, 2025
A Rehearsed Routine
AI and the Future of Experience By Simon Hoza, Federica Busa, Mark Woodward Expo 2025 Osaka is in its first…
busawoodwardMay 12, 2025
Wayfinding is more than just signs
Design for Cognitive Clarity By Federica Busa & Mark Woodward Signage and wayfinding are often bundled together as if they…
busawoodwardMay 6, 2025
Designing for 24 Million Visitors – Expo 2020 Dubai
By Federica Busa & Mark Woodward How do you create a meaningful visitor experience for 24 million people from every…
busawoodwardApril 30, 2025
The Neuroscience of Visitor Engagement
How Understanding the Brain Can Elevate Experiences By Mark Woodward & Federica Busa Why do some visitor experiences leave a…
busawoodwardApril 25, 2025
Experience Divide
Visitor Experience is not branding. It’s not ops. It’s not architecture. So what is it?
busawoodwardApril 18, 2025
- World Expo 2
- Visitor Experience 7
- Sound Design 2
- Neuroscience 2
- Wayfinding 1
- Artificial Intelligence 1
- Colour Theory 1
- Public Realm 2
- Audiences 1
- Visitor Journeys 1
- From Journeys to Journals
New Tools for Visitor ExperienceBy Federica Busa, Robin McGowan & Mark Woodward Imagine this scene: a solo traveller lingers in a... - Heatwaves in Hues
How Colour Defines Heat Perception Across the Arabian PeninsulaBy Mark Woodward It is that time of year when temperatures soar in the Middle East, and as I try... - A Rehearsed Routine
AI and the Future of Experience By Simon Hoza, Federica Busa, Mark Woodward Expo 2025 Osaka is in its first... - Wayfinding is more than just signs
Design for Cognitive Clarity By Federica Busa & Mark Woodward Signage and wayfinding are often bundled together as if they... - Designing for 24 Million Visitors – Expo 2020 Dubai
By Federica Busa & Mark Woodward How do you create a meaningful visitor experience for 24 million people from every... - The Neuroscience of Visitor Engagement
How Understanding the Brain Can Elevate Experiences By Mark Woodward & Federica Busa Why do some visitor experiences leave a... - Experience Divide
Visitor Experience is not branding. It’s not ops. It’s not architecture. So what is it? - The Symphony of History: Integrating Sound in Museums and Cultural Spaces
The Symphony of History: Integrating Sound in Museums and Cultural Spaces Introduction: In the halls of history, sound plays a...