A Rehearsed Routine World ExpoVisitor ExperienceArtificial Intelligence A Rehearsed Routine AI and the Future of Experience By Simon Hoza, Federica Busa, Mark Woodward Expo 2025 Osaka is in its first…busawoodwardMay 12, 2025
Wayfinding is more than just signs NeuroscienceWayfindingSound DesignVisitor Experience Wayfinding is more than just signs Design for Cognitive Clarity By Federica Busa & Mark Woodward Signage and wayfinding are often bundled together as if they…busawoodwardMay 6, 2025
Designing for 24 Million Visitors – Expo 2020 Dubai World Expo Designing for 24 Million Visitors – Expo 2020 Dubai By Federica Busa & Mark Woodward How do you create a meaningful visitor experience for 24 million people from every…busawoodwardApril 30, 2025
The Neuroscience of Visitor Engagement Visitor ExperienceNeuroscience The Neuroscience of Visitor Engagement How Understanding the Brain Can Elevate Experiences By Mark Woodward & Federica Busa Why do some visitor experiences leave a…busawoodwardApril 25, 2025
Experience Divide Visitor Experience Experience Divide Visitor Experience is not branding. It’s not ops. It’s not architecture. So what is it?busawoodwardApril 18, 2025