From Journeys to Journals
New Tools for Visitor ExperienceBy Federica Busa, Robin McGowan & Mark Woodward Imagine this scene: a solo traveller lingers in a…
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From Journeys to JournalsVisitor ExperiencePublic RealmAudiencesVisitor Journeys
From Journeys to Journals
New Tools for Visitor ExperienceBy Federica Busa, Robin McGowan & Mark Woodward Imagine this scene: a solo traveller lingers in a…
Read MoreHeatwaves in HuesVisitor ExperienceColour TheoryPublic Realm
Heatwaves in Hues
How Colour Defines Heat Perception Across the Arabian PeninsulaBy Mark Woodward It is that time of year when temperatures soar in the Middle East, and as I try…
Read MoreA Rehearsed RoutineWorld ExpoVisitor ExperienceArtificial Intelligence
A Rehearsed Routine
AI and the Future of Experience By Simon Hoza, Federica Busa, Mark Woodward Expo 2025 Osaka is in its first…
Read MoreWayfinding is more than just signsVisitor ExperienceSound DesignNeuroscienceWayfinding
Wayfinding is more than just signs
Design for Cognitive Clarity By Federica Busa & Mark Woodward Signage and wayfinding are often bundled together as if they…
Read MoreDesigning for 24 Million Visitors – Expo 2020 DubaiWorld ExpoVisitor Experience
Designing for 24 Million Visitors – Expo 2020 Dubai
By Federica Busa & Mark Woodward How do you create a meaningful visitor experience for 24 million people from every…
Read MoreThe Neuroscience of Visitor EngagementVisitor ExperienceNeuroscience
The Neuroscience of Visitor Engagement
How Understanding the Brain Can Elevate Experiences By Mark Woodward & Federica Busa Why do some visitor experiences leave a…
Read MoreExperience DivideVisitor Experience
Experience Divide
Visitor Experience is not branding. It’s not ops. It’s not architecture. So what is it?
Read MoreThe Symphony of History: Integrating Sound in Museums and Cultural SpacesSound Design
The Symphony of History: Integrating Sound in Museums and Cultural Spaces
The Symphony of History: Integrating Sound in Museums and Cultural Spaces Introduction: In the halls of history, sound plays a…
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